Joy marketing is not a buzzword. It involves positive affective appeals such as joy, humour and pleasure to appeal to people. In this hyperactive world, the brands that make people feel good are now at the top. It is the strength of happy advertising. People never forget when they are smiling. And when they recall, chances are that they will purchase.

As a business consultant, one of the most consistent and powerful trends I have seen is the rise of happiness advertising. According to research, ads that evoke emotions perform almost 23% better in terms of recall than neutral ones.

If you want to leverage happiness in advertising, you are welcome. Let’s explore how joy marketing works and how you can apply it to your brand.

The Science Behind Happy.